Eco-Label 2.0: The Radical Transparency Scanner
A handheld scanner that, when pointed at a food item, reveals a comprehensive impact report, far beyond current labels. It exposes the entire supply chain, environmental footprint (water usage, carbon emissions, biodiversity impact), and ethical labor practices using blockchain for verification. This moves beyond surface-level sustainability claims to true transparency, forcing businesses to compete on genuine ecological responsibility. Uses consumer pressure to encourage better practices.